When Yeti Society was first approached to conceptualize the user experience and interface for Orion we took a hands-on grassroots approach. This involved meeting directly with the project owners face-to-face in order have a cohesive whiteboarding session. In these sessions, our designers fleshed out the user-flow and audience type that would be engaging with this platform on a day to day basis. This part of the process is incredibly important as we fully integrate into our client's business workflow to better understand their business objectives. These wireframing and UX sessions all begin prior to any development as it give both teams the opportunity to visualize how to application is going to look and how to best overcome challenges along the way. As a complex marketing tool, Orion's application development was an opportunity to flex our UX skills while retaining a minimal and clean interface.