Networthy is an online community of accountants and advisors which help consumers with financial investments. When they came to Yeti Society to develop their identity it was a unique opportunity for us to coneptualize a brand from the ground up. The challenge that our designers faced was coming up with a look and feel that was not only fresh and modern, but spoke directly to a dual audience of both investors and accountants. Developing a unique and bold typeface was extremely important in visualizing how the brand would make a first impression. From there our brand strategist developed a robust style guide and website design which futher enhanced the corporate identity. In the end, Yeti Society is extremly proud of our contribution to drive the conceptualization, development, and execution of Networthy's branding.