Microsoft Mgmt. Summit

Microsoft needed a campaign to drive demand generation for the Microsoft Management Summit in 2012 and 2013. MMS was a technical conference aimed at increasing attendees’ technical expertise. To drive registrations, we built a cohesive campaign strategy, a comprehensive style guide, and creative assets to support both demand generation efforts and on-site creative needs. We also delivered a deployment calendar and campaign implementation for a comprehensive list of marketing tactics, and targeted tactics on informational resources frequented by developers and IT professionals – like TechNet and other Microsoft properties. The creative assets produced were pivotal in campaign performance, and feedback from attendees and stakeholders was overwhelmingly positive.

Logo & Identity Design Messaging Style Guide Campaign Management Email & Newsletter Social Media Campaign Digital Marketing Strategy Video Production Web Banners Posters Detailed Conference Guide Analytics & Optimization

5,050 Estimated

Initial analysis estimated registration goals to be around 5,050 attendees

5,200 Attendees

The actual number of registered attendees totaled over 5,200

103% Registered

Our marketing & creative efforts drove total registrations of over 103% with 5,200 attendees


Our process is simple, we manage end-to-end campaigns that deliver the results you need with the analytics you want!

Our Services
MMS Facebook Page
MMS Twitter Page
MMS Newsletter Registration
MMS Banner Ads
MMS Conference Guide
MMS Table of Contents
MMS Daily Agenda
MMS Attendee Party