Source Fource

The MSDN team asked us to develop a marketing campaign geared towards the developer community. The goal was to drive awareness about MSDN Virtual Labs and Webcasts, and increase content consumption. With an ever growing number of technologies and content for their target audience, the new outbound communication approach needed to turn heads.

The new campaign built upon the idea of four Microsoft developer superheroes called "Source Fource", who promoted the virtual labs and webcasts. These characters engaged the developer audience in a unique way through their adventures fighting coding mishaps. The success of the campaign inspired the Microsoft team to double the length of the campaign, and re-energized Microsoft's developer community.

Branding Strategy & Positioning Campaign Management Website Design & Development Posters Video Production Character Design & Development Events & Event Marketing

800,000 Target

Initial analysis estimated registration goals to be around 800K attendees

1.2 Million Views

Total campaign attendance soared to a staggering 1.2 million views

70% Improvement

Evaluation response rates improved to over 70% of those surveyed


Yeti Society targets success that you can actually measure against, so that you get more than just amazing creative!

Our Services
Source Fource Meet The Fource
Source Fource Visual Studio Guy
Source Fource Action Figures
Source Fource Character Concepts
Source Fource Poster