SHOWCASE

BJB
ENTERPRISES

Yeti rebrands industry-leading molding and casting materials supplier.

Launching a
Rebrand

BJB Enterprises is a leading manufacturer and supplier of molding and casting material systems worldwide. They supplied the materials that made the original Jaws movie mechanical shark “Bruce”.

Yeti teamed up with BJB to re-brand their company and to implement the new branding across all touchpoints. This included redesigning a new online storefront, developing a new company website, and designing a new product packaging system that stands apart from competitors.

CLIENT

BJB Enterprises / BJB Materials

SERVICES

Digital / Design / Branding / Social

DELIVERABLES

Logo & Brand Design
Website & Magento Store
Product Packaging Design
Product White Paper
Company Stationary
Social Strategy & Positioning
Social Assets

Logo & Brand Design

Yeti’s design team worked closely with BJB to understand their audience and competitive landscape to develop a new logo and brand system with a fresh new look and feel and one that stands apart from the competition.

OLD LOGO

NEW LOGO

Magento Store Design

Yeti worked with BJB’s marketing team to redesign their online shop experience using the Magento e-commerce platform. Our primary goal was to understand user pain points to develop a lightweight, modern UI with ease of use in mind.

MAGENTO STORE 1.0

OLD
BRANDING

BJB’s prior store proposed opportunity to modernize the UI while addressing any user pain points in the process.

MAGENTO STORE 2.0

NEW
BRANDING

Built on Magento 2.0, the new store provides users a modern shopping experience with ease of use in mind.

Magento 2.0 Product Catalog, Cart, and Checkout integration

PRINT & DIGITAL REBRAND

Yeti’s design team then implemented the brand system across all print and digital communications. This included product packaging, product white papers, company stationary, and social media.

PRINT & DIGITAL REBRAND

Yeti’s design team then implemented the brand system across all print and digital communications. This included product packaging, product white papers, company stationary, and social media.