Microsoft came to our team for help driving demand generation for two conferences – TechEd Europe 2012, and TechEd Europe and North America 2013. The conferences were designed to provide technical education, product evaluation and community resources to attendees.
PROJECT OVERVIEW
TechEd Conference
Design / Digital
With Microsoft’s digital marketing strategy in mind, we provided creative assets and managed deployment for a comprehensive list of marketing tactics. During this campaign we found that social marketing tactics – including social sharing – brought more new visitors to the website than any other marketing tactic, and generated a large number of event registrations.