Microsoft needed a campaign to drive demand generation for the Microsoft Management Summit in 2012 and 2013. MMS was a technical conference aimed at increasing attendees’ technical expertise. To drive registrations, we built a cohesive campaign strategy, a comprehensive style guide, and creative assets to support both demand generation efforts and on-site creative needs.

We also delivered a deployment calendar and campaign implementation for a comprehensive list of marketing tactics, and targeted tactics on informational resources frequented by developers and IT professionals – like TechNet and other Microsoft properties. The creative assets produced were pivotal in campaign performance, and feedback from attendees and stakeholders was overwhelmingly positive.