Gemalto was an international digital security company providing software applications, secure personal devices such as smart cards and tokens, and managed services. When Gemalto launched their new security cloud offering in AWS Marketplace, they reached out to Yeti Society to help them develop a unique campaign to target their south-west audience. The campaign’s goal was to generate new leads for their sales teams and awareness of their new offering on Amazon Web Services.

Yeti’s creative and marketing team developed a western themed campaign that targeted Gemalto’s tech-based audience in the southern US. The campaign included email and social marketing with a custom landing page for lead capture. Over 1,500 leads were generated as a result of the digital marketing campaign efforts.